Innovation

Definitions of Innovation: Examples of innovation in businesses and organizations: Related or relevant ideas:
 * Innovation - Wikipedia

Useful books on innovation topics:
 * Creativity - Wikipedia (distinct from innovation)
 * Ingenuity - Wikipedia
 * Invention - Wikipedia
 * Lateral Thinking - Wikipedia


 * Cashflow Quadrant: Rich Dad's Guide to Financial Freedom, by Robert T. Kiyosaki and Sharon L. Lechter (second in Rich Dad, Poor Dad series)
 * How to Write a Good Advertisement, by Victor O. Schwab


 * My Life in Advertising and Scientific Advertising, by Claude Hopkins


 * Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki and Sharon L. Lechter
 * Secrets of Successful Direct Mail, Richard V. Benson (web advertising is like direct mail without the postage)


 * The 22 Immutable Laws of Branding, by Al Ries and Laura Ries


 * The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk!, by Al Ries and Jack Trout


 * The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, by Timothy Ferriss


 * The Mind of the OutCompete Strategist: Dozens of Business Strategies to Win Against All Odds, by Len Kaplan
 * The Robert Collier Letter Book, by Robert Collier (most referenced among marketing and sales books)

 Future Business Opportunities
 * The Silicon Valley Way, Second Edition: Discover 45 Secrets for Successful Start-Ups, by Elton Sherwin, Jr.
 * Think Better: An Innovator's Guide to Productive Thinking, by Tim Hurson
 * Strategic Innovation: How to Address Unsolvable Challenges, by Len Kaplan
 * What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, by Anthony Ulwick